Data protection
This privacy policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile. (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Responsible:
Ayurveda Academy LLC
Katrin Blüge
7901 4th St N STE 300
St. Petersburg
Florida 33702
E-Mail: info@ayurvedacademy.de
Types of data processed:
- Inventory data (e.g., names, addresses)
- Contact data (e.g., e-mail, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).
Categories of affected persons
Visitors and users of the online offer (hereinafter we also refer to the data subjects collectively as "users").
Purpose of the processing
- Providing the online offer, its functions and content.
- Responding to contact requests and communicating with users.
- Security measures.
- Reach measurement/marketing
Terminology used
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data.
The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
AYURVEDA ACADEMY (the "Company") respects the privacy concerns of users of its website www.ayurvedacademy.de and the services offered therein (the "Website"). Therefore, the Company provides this Privacy Policy to explain what information is collected during a visit to the Website and how that information may be used.
Use of information
Your use of the Company's services and this Website is also governed by those of Kajabi, LLC, a California limited liability company. Please also review the Kajabi® website Terms of Use at https://newkajabi.com/policies/terms/ and Privacy Policy https://kajabi.com/policies/privacy, which also govern your use of this website.
As a general guideline, no personal data, such as your name, address or e-mail address, is automatically collected when you visit the website. However, certain non-personal data is recorded through the standard operation of the company's Internet servers. Information such as the type of browser used, its operating system and your IP address is recorded in order to improve your online experience.
The Site's various mailing lists, downloads, special offers, contests, registration forms and surveys may ask you to provide us with contact information such as your name, postal and/or e-mail address, demographic information such as your age and gender, and personal preference information such as your preferred software and interests. The information submitted at the time of submission will only be used by the Company as necessary for our legitimate business interests, including, but not limited to, improving our products, services and website content. The Company may also share such information with our business and advertising partners to further these interests. Personally identifiable information is never sold or rented to third parties. With your permission, we may use your contact information to send you information about our company and products. You may opt out of receiving future mailings at any time as indicated below. The Company does not store any credit card information it receives with respect to a particular transaction and/or billing, except as necessary to complete and fulfill its rights and obligations with respect to such transaction or billing, and/or as otherwise authorized by a user.
The Company may disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) the rights or property of the Company, other users of the Site, or anyone else that could be harmed by such activities.
The Company may also be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Please also note that third parties who provide and/or publish content through the Company's Kajabi® Service are considered data controllers for any personal data contained in the content uploaded by such party to the Company's Kajabi® Service ("Third Party Content"), as well as any other personal data processed in connection with such Third Party Content. This Privacy Policy only applies to processing for which the Company is a data controller. If you have any questions about personal data contained in Third Party Content, please contact the third party provider responsible for such Third Party Content.
Business-related processing
In addition, we process
- Contract data (e.g., subject matter of the contract, term, customer category).
- Payment data (e.g., bank details, payment history)
of our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
Provision of contractual services
We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 para. 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.
As part of the use of our online services, we store the IP address and the time of the respective user action. This data is stored on the basis of our legitimate interests and those of the user in protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.
We process usage data (e.g., the websites visited on our online offering, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, e.g., to display product information to users based on the services they have used to date.
Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures as well as responding to inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
Cooperation with processors and third parties
If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we commission third parties with the processing of data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.
Information transfer across national borders
Our Website and various information we collect may be operated on servers located in various jurisdictions, including the United States. When you access or use the Website and/or our Services, personal information about you may be transferred outside of the country in which you are located to these other locations. The Company's policies ensure that such personal information is protected to the same standard when processed by any of the Company's entities or subsidiaries around the world. We also ensure that appropriate contracts with any third party service providers we use contain the standard data protection clauses approved by the European Commission to protect this information and the rights of individuals.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means, for example, that the processing takes place on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").
Deletion of data
The data processed by us will be deleted or its processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
The deletion of the data takes place after the expiry of statutory warranty and comparable obligations; the necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry. Information in any customer account remains until it is deleted.
According to legal requirements in Germany, storage is carried out in particular for 6 years in accordance with Section 257 (1) HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 (1) AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).
Your access to and control over your personally identifiable information
Users may contact the Company at any time, but only once per calendar year or as otherwise required by applicable law, to review the personally identifiable information that the Company has collected about you. If you discover any errors, please notify the Company and the information will be corrected. To review the personally identifiable information the Company has collected about you, please send an email to info@zeitpunktraum.eu with the subject line: "Request to Review Personal Information". Users may also request at any time that the Company delete one or more user accounts or, if you have not created a user account, delete your email address and all associated data. If you wish to delete your user account(s), please send us an email to info@ayurvedacademy.de with the words "Delete Account" in the subject line. If you do not have a User Account and wish to delete your email address or other personally identifiable information that you have provided through use of the Site, the Games and/or the Services, please email us at info@ayurvedacademy.de with the words "Delete My Information" in the subject line.
You may also choose to confirm that Company will not use your Personal Information in certain ways, and/or otherwise "opt-out" of certain uses of such Personal Information, including, without limitation, (i) where your Personal Information may be disclosed to third parties unrelated to Company and/or directly related to the provision of your Services, and/or (ii) where your Personal Information is used for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by you. If you wish to restrict your personal information in such a manner or have any other questions about the Company's use of your personal information, please contact us at info@ayurvedacademy.de with "Privacy Request" in the subject line.
Rights of the data subjects
You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly. Art. 16 GDPR, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand that the processing of the data be restricted in accordance with Art. 18 GDPR.
You have the right to request to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transferred to other data controllers.
In accordance with Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.
Right of withdrawal
You have the right to withdraw your consent in accordance with Art. 7 (3) GDPR with effect for the future.
Right of objection
You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. In particular, you may object to processing for direct marketing purposes.
Security: How your personally identifiable information is protected
The security of all personally identifiable information is extremely important to us. We have implemented technical, administrative and physical security measures to try to protect your personally identifiable information from unauthorized access and improper use. We also protect your personally identifiable information offline. Only employees who need the information to perform a specific task (e.g., customer service) are granted access to personally identifiable information. The computers/servers on which we store personally identifiable information are kept in a secure environment. We continually review all such measures and update them as necessary. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, while we strive to protect your personal information, the Company cannot ensure or warrant the security of any information you transmit over the Internet. By submitting such information to the Company, you accept that you do so at your own risk.
Children aged 16 and under
The Company recognizes the special obligation to protect personally identifiable information obtained from children 16 years of age and under. IF YOU ARE 16 YEARS OF AGE OR YOUNGER, THE COMPANY REQUESTS THAT YOU DO NOT SUBMIT ANY PERSONALLY IDENTIFIABLE INFORMATION TO THE WEBSITE OR THE COMPANY. If the Company becomes aware that a child 16 years of age or younger has registered on the Website or provided us with Personal Information, we will delete that child's Personal Information from our records.
However, we would like to take this opportunity to provide parents of these children with some general tips to help make a child's online experience safer:
- Teach children never to give out personal information unless under the supervision of a parent or responsible adult. This includes name, address, telephone, school, etc.
- Find out which websites your children visit and which websites are suitable.
- Pay attention to the website's privacy policy. Find out how your child's information is handled.
Hosting
The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offering.
We, or our hosting provider Kaiabi, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in the efficient and secure provision of this online offer in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of order processing contract). Art. 28 GDPR (conclusion of order processing contract).
Collection of access data and log files
We, or our hosting provider Kajabi, collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a maximum of 7 days and then deleted. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
Registration function
Users can optionally create a user account. As part of the registration process, users are provided with the required mandatory information. The data entered during registration will be used for the purposes of using the service. Users can be informed by e-mail about information relevant to the offer or registration, such as changes to the scope of the offer or technical circumstances. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. c GDPR. It is the responsibility of users to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. This data is stored on the basis of our legitimate interests and those of the user in protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.
Contact us
When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user's details are processed to process the contact request and its handling in accordance with Art. 6 para. 1 lit. b) GDPR. The user's details may be stored in a customer relationship management system ("CRM system") or comparable inquiry organization.
We delete the inquiries if they are no longer required. We review the necessity every two years; the statutory archiving obligations also apply.
Comments and contributions
If users leave comments or other contributions, their IP addresses are stored on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR for 7 days. GDPR for 7 days. This is done for our security in case someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves may be prosecuted for the comment or post and are therefore interested in the identity of the author.
Comment subscriptions
The follow-up comments can be subscribed to by users with their consent in accordance with Art. 6 para. 1 lit. a GDPR. Users will receive a confirmation email to verify that they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on how to unsubscribe.
Bulletin boards and chat areas
Guests of the Site are solely responsible for the content of messages they post in the Company's forums, such as chat rooms and bulletin boards. Users should be aware that if they voluntarily disclose personal information (e.g., user name, e-mail address, phone number) on the bulletin boards or in the chat areas, this information may be collected and used by others and may result in unsolicited messages from other individuals. You are responsible for the personal information you submit in these instances. Please use caution when using these features.
Cookies and right to object to direct advertising
Cookies" are small files that are stored on users' computers. Cookies are information that a website transfers to the hard disk of a person's computer for record-keeping purposes. Cookies facilitate the use of our website by, among other things, saving your passwords and preferences for you. These cookies are restricted for use on our site only and do not transfer any personal information to third parties. Most browsers are initially set to accept cookies. However, you can set your browser to refuse all cookies or to indicate when a cookie is being sent. Please consult the technical information relevant to your browser for instructions. If you choose to disable your cookie setting or refuse to accept a cookie, some parts of the website may not function properly or may be significantly slower.
Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes their browser. The content of a shopping cart in an online store or a login status can be stored in such a cookie, for example. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent". For example, the login status can be saved if the user visits the website after several days. The interests of users can also be stored in such a cookie and used for reach measurement or marketing purposes. Cookies from providers other than the controller who operates the online service are offered as "third-party cookies" (otherwise, if they are only the controller's cookies, they are referred to as "first-party cookies").
Our platform provider Kajabi uses the following cookies on the website:
| Cookie | Name | Purpose |
|---|---|---|
| _kjb_session | Kajabi session cookie | Keeps track of your active management session so you don't have to log in again |
| kjba | Kajabi affiliate token | Tracks which affiliate has submitted a purchase offer |
| _abv | Admin bar hidden | Tracks whether the user wants their admin preview bar to be hidden |
A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/.
Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that you may then not be able to use all the functions of this website.
Malware/spyware/viruses
Neither the Company nor the Website knowingly permit the use of malware, spyware, viruses and/or other similar types of software.
Links to external websites
The Company is not responsible for the content or practices of third party websites linked to this website. The Company is also not responsible for any information you may share with such linked websites. You should review the respective privacy policies and practices of each website before disclosing any information.
Akismet anti-spam check
Our website uses the "Akismet" service, which is provided by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. It is used on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR. This service is used to distinguish comments from real people from spam comments. For this purpose, all comments are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data is stored beyond this period. This data includes the name entered, the email address, the IP address, the comment content, the referrer, details of the browser used and the computer system and the time of the entry.
Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active
Further information on the collection and use of data by Akismet can be found in Automattic's privacy policy: https://automattic.com/privacy/
Users are welcome to use pseudonyms or refrain from entering their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a shame, but unfortunately we do not see any other alternatives that work just as effectively.
Retrieval of profile pictures from Gravatar
We use the Gravatar service of Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA, within our online offer and in particular in the blog. (see above)
Gravatar is a service where users can register and store profile pictures and their email addresses. If users leave posts or comments on other online presences (especially in blogs) with the respective e-mail address, their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile is stored for it. This is the sole purpose of transmitting the email address and it will not be used for any other purpose, but will be deleted afterwards.
The use of Gravatar is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR, as we use Gravatar to offer post and comment authors the opportunity to personalize their posts with a profile picture.
Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active
By displaying the images, Gravatar learns the IP address of the user, as this is necessary for communication between a browser and an online service. Further information on the collection and use of data by Gravatar can be found in Automattic's privacy policy: https://automattic.com/privacy/
If users do not want a user picture linked to their e-mail address at Gravatar to appear in the comments, they should use an e-mail address that is not stored at Gravatar to comment. We would also like to point out that it is also possible to use an anonymous e-mail address or no e-mail address at all if users do not wish their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system.
Newsletter
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Content of the newsletter:
We only send newsletters, emails and other electronic notifications with advertising information (hereinafter "newsletter") with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent. Otherwise, our newsletters contain information about our services and us.
Double opt-in and logging:
Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no-one can register with other people's e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged.
Login data
To subscribe to the newsletter, simply enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.
The newsletter and the performance measurement associated with it are sent on the basis of the consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Section 7 para. 2 no. 3 UWG or on the basis of the legal permission pursuant to Section 7 para. 3 UWG.
The registration process is logged on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to provide proof of consent.
Cancellation/revocation
You can unsubscribe from our newsletter at any time, i.e. revoke your consent. You will find a link to unsubscribe from the newsletter at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them for the purpose of sending the newsletter in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
Newsletter - Dispatch service provider
The newsletter is sent via the mailing service providers [Mailchimp and Kajabi]. You can view the data protection provisions of the mailing service providers here: https://mailchimp.com/de/help/about-the-general-data-protection-regulation/
https://kajabi.com/policies/privacy.
The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR and an order processing contract pursuant to Art. 28 para. 3 sentence 1 GDPR.
The mailing service providers may use the recipients' data in pseudonymous form, i.e. without allocation to a user, to optimize or improve their own services, e.g. to technically optimize the mailing and presentation of the newsletter or for statistical purposes. However, the mailing service providers do not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.
Newsletter - Measuring success
The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or from the server of our mailing service provider if we use one. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval are initially collected.
This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the mailing service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Selection/Opt-Out
The Site may offer you the opportunity to opt-in to receive communications from us at the point where we request information about you. You have the option at any time to remove your name from any email list to discontinue such future communications. To ensure immediate removal from any list, please follow the specific instructions contained in the communications you receive from the Company that you no longer wish to receive. If you are unable to follow the instructions provided in any such communication, please email us at info@zeitpunktraum.euincluding a copy of the unsolicited e-mail attached to the request and indicate that you wish to be removed from the mailing list.
Integration of third-party services and content
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use content or service offers from third-party providers within our online offer. GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts.
This always presupposes that the third-party providers of this content are aware of the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to such information from other sources.
Amazon affiliate program
On the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we are a participant in the Amazon EU partner program. GDPR), we are a participant in the Amazon EU partner program, which was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Amazon.de (so-called affiliate system). Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that you have clicked on the affiliate link on this website and subsequently purchased a product from Amazon.
Further information on data use by Amazon and options to object can be found in the company's privacy policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
Google Analytics
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google LLC ("Google"). GDPR) Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link:
You can find further information on data use by Google, setting and objection options on Google's websites: https://www.google.com/intl/de/policies/privacy/partners ("Data use by Google when you use our partners' websites or apps")
http://www.google.com/policies/technologies/a ("Use of data for advertising purposes")
http://www.google.de/settings/ads ("Manage information that Google uses to show you advertising").
Google Re/Marketing Services
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the marketing and remarketing services ("Google Marketing Services") of Google LLC. GDPR) the marketing and remarketing services ("Google Marketing Services" for short) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google marketing services allow us to display advertisements for and on our website in a more targeted manner in order to present users only with advertisements that potentially match their interests. If, for example, a user is shown ads for products that they have shown an interest in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google marketing services are active are accessed, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, what content they are interested in and which offers they have clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer. The IP address of the user is also recorded, whereby we inform you in the context of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases transmitted in full to a Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google offers. Google may also combine the aforementioned information with such information from other sources. If the user subsequently visits other websites, they can be shown ads tailored to their interests.
User data is processed pseudonymously as part of Google marketing services. This means that Google does not store and process the user's name or email address, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that, from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.
The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked via the websites of AdWords customers. The information collected with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
We can integrate third-party advertisements on the basis of the Google marketing service "AdSense". AdSense uses cookies to enable Google and its partner websites to serve ads based on users' visits to this website or other websites on the Internet.
We may also use the "Google Tag Manager" to integrate and manage Google analysis and marketing services on our website.
Further information on the use of data for marketing purposes by Google can be found on the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy is available at https://www.google.com/policies/privacy
available.
If you wish to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences
Facebook pixel, custom audiences and Facebook conversion
Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.
Facebook is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of our online offer as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The processing of data by Facebook takes place within the framework of Facebook's Data Usage Policy.
Accordingly, general information on the display of Facebook ads, in Facebook's data usage policy:
Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/742478679120153
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions there on the settings for usage-based advertising:
The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
You can also opt out of the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative http://optout.networkadvertising.org/ and additionally the US website http://www.aboutads.info/choices or the European website http://www.youronlinechoices.com/uk/your-ad-choices/
contradict.
Youtube
We integrate the videos of the platform "YouTube" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated
Google Maps
We integrate the maps of the "Google Maps" service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated
Google Fonts
We integrate the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated
Google ReCaptcha
We integrate the function for recognizing bots, e.g. for entries in online forms ("ReCaptcha") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated
Use of Facebook Social
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd. GDPR) social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white "f" on a blue tile, the terms "Like", "Gefällt mir" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/
Facebook is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
When a user accesses a function of this online offering that contains such a plugin, their device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offering. User profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out their IP address and store it. According to Facebook, only an anonymized IP address is stored in Germany.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options for protecting the privacy of users, can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/
If a user is a Facebook member and does not want Facebook to collect data about them via this online service and link it to their membership data stored on Facebook, they must log out of Facebook and delete their cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads
or via the US website http://www.aboutads.info/choices or the EU website http://www.youronlinechoices.com/
The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
Online presence in social media
We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
Unless otherwise stated in our privacy policy, we process users' data if they communicate with us within social networks and platforms, e.g. write posts on our online presences or send us messages.
Instagram
Functions and content of the Instagram service, offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated into our online offering. This may include, for example, content such as images, videos or texts and buttons with which users can express their liking of the content, subscribe to the authors of the content or subscribe to our posts. If the users are members of the Instagram platform, Instagram can assign the access to the above-mentioned content and functions to the users' profiles there. Instagram privacy policy:
Your acceptance of these terms
By using the Website, you accept the policies and restrictions set out in this Online Privacy Policy. If you do not agree with these policies, please do not use the Website. This Online Privacy Policy may be revised from time to time by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then current Online Privacy Policy to which you are bound.
Microsoft Clarity
This website uses the Microsoft Clarity service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Clarity enables an analysis of user behavior on our website, in particular through so-called heat maps and session replays. Mouse movements, clicks, scrolling behavior and technical data (e.g. browser, operating system, screen resolution) are recorded in order to improve user-friendliness and the user experience.
Processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior in order to optimize our website and to identify and resolve potential technical problems.
Clarity may work with cookies and other technologies to collect information about the behavior of users and their end devices. The data collected may also be transferred to the USA. Microsoft undertakes to comply with the EU-U.S. Data Privacy Framework (DPF), which ensures adequate protection of personal data.
Further information can be found in Microsoft's privacy policy:
https://privacy.microsoft.com/de-de/privacystatement
You can object to the use of Microsoft Clarity at any time by making the appropriate settings in your browser or deactivating the setting of cookies.
Last modified: 16.04.2025
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